Science and Technology

How To Create A Successful Mobile App?

Written by Lara Hawkins

If you are a mobile application developer or someone looking to hire a software development company, you may have asked this question several times. There are heaps of successful applications available, whether they come from independent makers, or successful businesses. These applications have a commonality among them, and that is to serve the user or customer. However, there is no perfect format to create a successful mobile phone application, but there are methods and proven techniques that can smoothen the process.

What exactly is a mobile phone application? Commonly referred to as a mobile app, a program developed for hand-held devices, such as phones and tablets is a mobile phone application. There are many different types of applications, with different platforms. Native Applications are platform exclusive apps, whereas cross-platform apps, known as Hybrid Applications, are platform friendly and adaptive.

Types to Consider

There are two base types of mobile apps, Native and Hybrid. In addition, Application development company Australia recommends that you understand the nature of an application before you divulge yourself in the making of it. Native applications are exclusive to platforms they are designed for. For example, if an application is programmed for android then it will only be downloaded and installed on android phones. Hybrid applications are much more flexible, as they are able to adapt to any platform or device.

Native applications deliver finest performance compared to hybrid apps. In regards of user input and output, they are very interactive, smooth in operations and intuitive in performance. Native application’s has a finer user experience compared to hybrid apps because of its accordance to the UI’s guideline. Perhaps the only two downsides to native apps is that they require experienced developers, and they cost a lot more than simple apps.

Hybrid applications act like native apps, but with a simpler and singular codebase. They cost much less, and do not require exquisite skills to develop. However, the downsides to this type of app development outweigh the benefits, as you rely on a third party at all times.


Like any other thing in any aspect of life, an idea give births to a tremendous project. The better your idea is, the better your application is bound to be. The essence of a good application idea lies behind the understanding of the market, and the requirement of an average user. What kind of apps do you design on creating? Is it E-commerce related? If so, how is it going to serve the user? What is the purpose? Does it solve any problems? Asking questions like that may generate a unique idea for your application.


Break down your execution of that idea into three parts. 1. Development. 2. Marketing. 3. Review. Once you have an idea on paper, and then comes the part where you develop an app, or get it developed. mobile application developer Canada suggest it’s imperative to understand your audience before the developing phase, in order to understand the development stages your application will need to go through. For example, performance and compatibility tests.

Release and Marketing

The release of your application depends entirely on the type of application you have made. For example, if it is an application for iOS, then you will need to release and go through Apple’s testing phases and guidelines before they make it live on Appstore. Another example is if you have made an android application, then you will need to go through the same process for Google’s Playstore.

The marketing of your application entirely depends on its category. If it is a gaming app, then you have a wide demographic range, as it may appeal to people of all ages and psychographics. Nevertheless, once you are done figuring out its niche, then you begin marketing through other in-app adverts, social media ads, as well as ads on streaming services.


The success of your app depends entirely on its type and category. Asking questions before developing an application goes a long way. If it is a mobile phone game, then how is it different from others? If it is an E-commerce digital app, then what are the unique services it provides? Just like finding answers to these questions, finding solutions to a problem should be your concern when thinking about developing an application.

About the author

Lara Hawkins

Leave a Comment